Keeping up on trends from year to year can be a daunting task. Popular styles can change seemingly overnight, and you don't want to be caught out of the loop. If you're looking for the best makeup trends of 2018, look no further. There are some pretty exciting looks about to hit the big time, so get those makeup brushes ready! Here is what 2018 has in store.
Lipstick isn't just for the lips anymore. While you'll still want to avoid getting it on your teeth, feel free to experiment with using lipstick on your face. This look was all over the runway at Spring 2018 fashion shows.
"We wanted to add a little bit of an edge with the makeup," makeup artist Gucci Westman told Fashionista. "[This look] is kind of interesting because it's not wet. I haven't really seen this before; it's kind of in between. It's like a satin type finish, which I like. It looks pretty but not boring."
Heavy, dramatic eyeliner
Get ready to be bold in 2018. Allure dubbed what is sure to be the year's hottest eyeliner trend "Cleopatra liner" because it is "reminiscent of how Cleopatra wore her eyeliner; or at least how we believe she wore her eyeliner: supergraphic, superpointy, superdramatic, and heavier along the bottom lashes." Sure, you might have to spend more money on eyeliner than usual (as you'll be going through it quicker), but the look is going to be so, so worth it.
Make 2018 pop with some bright hues. According to makeup artist Robert Sesnek, 2018 is all about the color. "Color will be big, expect to see colors from orange to ocean blues," he told Elle in a prediction of how makeup trends will change in 2018. Pinterest confirmed Sesnek's prediction, reporting that searches for bright eyeshadow on the website increased by 63 percent.
Start stocking up on that mascara now, because 2018 is going to be defined by long eyelashes. Pinterest tracked the rise of searches related to eyelashes and found a 152 percent increase. It's safe to say that long, luxurious eyelashes are going to dominate the eye game in 2018. When paired with heavy eyeliner and bold eyeshadow, this is sure to be an eye-popping look.
Makeup is becoming more and more personalized. With bespoke makeup, companies are providing customers with options that are tailored to them. Nina Leykind, co-founder Eyeko, which sells customized mascara, told Harper's Bazaar, "One size doesn't fit all when it comes to mascara because we all have different lashes, eye shapes, and desired styles." She continued, "We also rarely try mascara before we buy it and we're often disappointed with the results once we get it home."
While bespoke makeup isn't a new concept, it's becoming more widespread. The prices are also surprisingly affordable and can save you money in the long run. Lynne Sanders, founder of Cosmetics à la Carte, also told Harper's Bazaar, "When we buy bespoke products, we also spend less money accumulating products which don't quite suit our skin, or buying an eye palette and using only one shade."
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